Drake Hits YouTube Milestone; BTS, Lady Gaga And Bad Bunny Surge.July 11, 2020
“Drake has hit a new milestone on YouTube with 20 million subscribers. Meanwhile Lady Gaga and Bad Bunny have taken over YouTube’s global charts with their newest releases and BTS’s “ON” is in the No. 1 global spot. This week’s charts show that while the live entertainment industry from Coachella and Stagecoach to SXSW is suffering from worries about coronavirus, demand for Internet services remains robust. YouTube alone has considerably more than a billion users — and the number may even rise as consumers stay at home and seek entertainment online.
Perhaps the only mystery this week is why Drake—for long one of the kings of streaming and hits—took so long to reach 20 million subscribers to his Official Artist Channel. Drake is currently in ninth place on the US Top Artists chart as his “When to Say When” and “Chicago Freestyle” film debuts at No. 5 on the U.S. Top Songs chart.
Fewer than 40 artists have reached the milestone. Drake still has some way to catch some of his rivals. The leader is Justin Bieber with 52.3 million YouTube subscribers. Among other big names, Ed Sheeran has 43.8 million, Eminem 41.6 million, Ariana Grande 40.1 million, Taylor Swift 37.4 million and BTS 26.3 million.
While BTS has been forced to cancel shows because of coronavirus, the K-pop act can gain some consolation with its No. 1 on the YouTube charts. The band’s single edged out Tones and I’s “Dance Monkey” and the Korean septet is still No. 4 on the overall Global Top Artists chart.
Elsewhere Lady Gaga’s comeback single “Stupid Love” has debuted on 50 YouTube 50 charts globally. These include the U.S. (No. 6,) Canada (No. 6) and Britain (No. 7.)
The other name in the chart news is Bad Bunny, who has the top slot on the Global Top Artists chart for the first time. The Latin star, boosted by a new album, had 354 million views over the charting week, led by “Si Veo a Tu Mamá.”
All online services will be watched closely for overall viewing figures. While technology shares have fallen along with the broader market amid worries for slower advertising, they may rise again if more people go online in search of entertainment and information during times of self-isolation at home.”